Email marketing is one of the most impactful things you can do for your TpT business. Studies show it has the highest return on investment of any marketing platform. But coming up with something to write every week can be difficult, especially if you’re just starting.
So here are some ideas on what you can write about:
- How to teach a certain skill (and link to your product)
- Why a certain teaching strategy works (and link to a product or resource you sell)
- Tell stories (good, bad, funny, ugly things that happened at school)
- Advise you give other teachers
- Tips and strategies on teaching, classroom management, dealing with others, etc.
- Highlight the pain (Connect emotionally with your subscribers. The best way to do that is to speak to their pain)
- Make a list (of resources, strategies, gift ideas, your best blog posts, etc)
Here’s some more ideas:

If you want help writing some of these emails, take my 5 Post Challenge. It’s a free, video-based series.
Want More Help with What to Write?
Check out my ebook. It’s on sale for $2. It includes 9 email writing principles and 109 subject lines (broken into 24 different sections) so that you always have something to write about.
Want more Email Marketing Strategies?
Check out my two courses for email marketers.


More Articles on Email Marketing for TpT Sellers
- Persuasive Sales Copy
- 5 Post Challenge
- Email Optin Ideas for TpT Sellers
- 7 Email Marketing Tips
- Email Tips for TpT Sellers
- Should I Start a Blog or an Email
- A Formula for Writing Great Subject Lines
- Is Email Marketing Worth It for TpT Sellers?
- How to Start Email Marketing as a TpT Seller
- Which Email Service Provider is Best for TpT Sellers
- Email Marketing Starter Kit
- Why TpT Sellers Need an Email List
What to Write in your Weekly Emails
