How to know where your TpT traffic is coming from so that you can increase your efforts and amplify your income.

Allison Krysl is a former elementary teacher, mom of two boys, and an avid reader who turned her love of numbers into a business in 2021. What started as an “inner nerd” quickly became a clear strength in the online space—helping entrepreneurs understand what their data is actually telling them.

Now, Allison combines her background in teaching with her passion for data to help business owners make sense of their numbers and use them to make confident, strategic decisions. She specializes in turning overwhelming spreadsheets into clear insights so her clients know what’s working, what’s not, and what to do next.

When she’s not working during nap time, you can find her chasing her boys around, enjoying a hot cup of tea, soaking up the sunshine with a good book, or playing board games with friends.

How to Use UTM Codes to Know Where Your TpT Traffic is Coming From