Email marketing is one of the most powerful — and underused — tools for growing a Teachers Pay Teachers business. In this interview, TpT expert and full-time seller Alexandra Baxter breaks down exactly what email marketing is, why it works so well for TpT sellers, and how you can start building and monetizing your email list — even if you don’t have a website.
You’ll learn why email marketing outperforms social media, how to choose an email service provider, how to grow your list with a free resource, what to email your subscribers, and how to sell without feeling “salesy.” Whether you’re brand new to TpT or already have a list but aren’t making sales from it yet, this conversation will give you a clear, practical roadmap to using email marketing to increase your TpT revenue.
About Alexandra:
Alexandra Baxter is a full-time Teachers Pay Teachers (TpT) seller, multiple milestone earner, and a two-time TpT Forward presenter. She helps busy and overwhelmed TpT sellers increase their earnings by sharing actionable, easy-to-implement strategies.
When Alexandra first opened her TpT store in 2015, she struggled to make sales and felt frustrated that her hard work wasn’t reflected in her PayPal account. Over the next several years, she transformed her business from earning just $2.70 in her first month to generating five figures per month. After reaching over $200,000 in all-time earnings, she decided to share her knowledge with other sellers so they could turn their passion for creating resources into a profitable business.
Alexandra is the creator of The Terrific Teacherpreneur community, where she supports TpT sellers through her podcast, Facebook group, and Instagram. She has helped thousands of sellers grow their TpT stores and increase their sales by taking strategic, intentional steps toward business success.