The New TpT Store Banner - Amplify Your TpT Income

The TpT store facelift looks amazing. It has also presented new challenges and opportunities for TpT sellers. The biggest, perhaps, is the new TpT banner.

TpT stores used to have a quote box and a vertical banner both featured at the top of the screen, before you saw any products. Now there is one banner. It is much larger and not able to be hyperlinked.

A great strategy used to be to promote your best resources here and hyperlink to them. I recommended showing off your best custom category and linking to the whole category.

Another common strategy was to encourage viewers to like and follow your store and hyperlink to your follow link. But those strategies have to be adjusted.

TpT changed its layout.

What are we to do now that we only have one banner, it’s much larger, and it’s no longer clickable?

New Banner Strategy

There are several different strategies for the TpT banner considering its new layout and inability to add a link.

Show off your Brand Values

You can use this space to emphasize what your brand is all about. Your message or core values.

Does your TpT store help make Language Arts fun? Does it specialize in resources for ESL students? What’s your business all about?

My business strives to help math teachers differentiate instruction through targeted remediation. So my message is “Reach Them All.”

You can build your banner to promote these themes so that viewers understand the benefit of your resources. Doing this can help them identify with your store, which can make them more likely to do business with you.

Promote your Resources or Best Products

Just like before, when the TpT banner was linkable, we can use this space to showcase our best stuff. Show it off here and help your customers find it.

You can highlight your custom category, or your best selling products.

Invite them to take an Action

Enourage your visitors to sample your material by directing them towards your free resource. Or ask them to like and follow your page.

We know that people are much more likely to take an action if we ask them to do it, so use your banner to get your customers closer to a sale.

Use Social Proof

Since the banner is the first thing your customers will see, you can use this section to build social proof. Talk about how many people have used your resources, have given you reviews, or are in your community.

Doing so will help the viewer gain confidence in your brand and your products.

Update it during the Seasons

When there’s a big event coming up, and you have products specifically for it, use the banner to show them off and celebrate the season. Change your banner during that time, and then return to your regular banner afterwards.

A good strategy, besides just celebrating the season, is to set up a custom category for your seasonal resources and then point your viewers to it in your banner.

Here are some more strategies on how to best utilize your TpT store banner:

Branding and Visual Appeal:
- Use the banner to reinforce your store’s brand identity. Incorporate your logo, brand colors, and a clear, eye-catching design.
- Make sure the design is visually appealing and professional to attract and retain visitors’ attention.
Highlight Key Resources:
- While the banner is no longer clickable, you can still use it to showcase your top resources or categories. Include images or icons of these key resources to draw attention to them.
- Use an arrow or other embellishment to direct the viewers eye to where to go on your page to find those key resources.
Clear Messaging:
- Include a clear and concise message or tagline that communicates the value of your store. For example, “High-Quality Math Resources for All Grade Levels” or “Engage Your Students with Creative Math Lessons.”
Social Proof and Achievements:
- Highlight any awards, recognitions, or positive feedback you’ve received. This builds trust and credibility with potential buyers.
Call to Action:
- Although the banner itself isn’t clickable, you can include a call to action (CTA) that directs viewers on what to do next. For example, “Scroll Down to Explore Our Top Resources” or “Visit Our Best-Selling Products Below.”
Seasonal Updates:
- Update the banner periodically to reflect current seasons, holidays, or trends. This keeps your store looking fresh and relevant.
Consistency with Other Marketing Channels:
- Ensure that the design and messaging of your banner align with your other marketing channels, such as your Instagram account and email newsletters. This creates a cohesive brand experience for your audience.