Email marketing is the most powerful form of marketing and will dramatically improve your Teachers Pay Teachers business. Having an email list will increase repeat customers, get you more views, keep your audience warm, and make you more money.
Step 1 – Select an Email Service Provider
You do not want to be sending mass emails out of your email provider, like gmail or outlook. Sending a mass email out to many people out once will dramatically increase the likelihood of your emails ending up in peoples’ spam folders. This is one of many reasons you need an email service provider (ESP). Other reasons include that an ESP will allow you to segment your audiences, set up automated email sequences, and build landing pages and optin forms.
But which ESP should you choose?
There are no shortages of viable options to select when it comes to Email Service Providers. And the good news is that they almost always have a lot of the same features. Usually, the big difference is what cost do these features become available at.
Popular ESP’s
There are four very popular email service providers and all of them will get the job done. These four are:
- MailChimp
- AWebber
- FloDesk
- ConvertKit
All four are good options. But the one I recommend over the others is Convert Kit.
If you want to know more about these four email service providers and why I recommend Convert Kit, read this article
Or, to watch a more detailed explanation of each, get this video that I recorded with my Mastermind Group – that you are also welcome to be a part of.
Step 2 – Create a Freebie
After you have selected your Email Service Provider, you will need to create a freebie, also called a Lead Magnet. Your future customers will give you their email in exchange for this freebie. You should choose something that is specific to your ideal customer and correlates to something in your TpT store that you can market to them later. We go into greater detail on this in my Email Marketing course, which is available to members of my TpT Mastermind.
Step 3 – Create an Email Sequence
After you have created a lead magnet, you will want to send follow up emails to your customers that both promote your brand and guide them towards making a purchase from your store. I recommend a series of four emails in your welcome sequence. The first should give the subscriber what they opted in for and setup the future emails. The second should introduce yourself and your brand. The third should be a followup on the freebie, making sure they got it and are using it. The final is where you ask for the sale.
We go over this formula in great detail with examples of email scripts in my Email Marketing course, which is available to members of my TpT Mastermind.
Step 4 – Write Emails Weekly
Finally, you are going to want to email your subscribers weekly. It is worth noting that when you are just beginning, it’s going to be hard to know what to write and doing all the work it takes to send out these emails. So give yourself grace at the beginning, and don’t beat yourself up if you’re not emailing your list every week. But weekly should be your goal.
Do you want help knowing what to write? How about sample subject lines to spark that creative writing juice?
I have created a TpT Sellers’ Email Marketing Starter Kit.
In this kit is a short book (like three pages) that discuss what you should write in your emails, 109 sample subject lines that you can add to your swipe file and customize for your store, and the video mentioned above on which Email Service Provider you should choose.