Copywriting Tips

Harvard Business Review did a research study where they found that the most effective form of marketing is to write clearly. Clearly explain your product. Clearly communicate the benefits. Clearly ask for the sale. Don’t be ambiguous, cute, clever, or

When writing, people often use big words to impress people. But they rarely do. Instead, big words distract our readers from our products. Words should be like windows; customers should look right through them and see what it is that