Pinterest is the best place for you to be marketing your TpT products. It has fewer monthly users than the other big players in this space – around 200 million monthly users – a far cry from Facebook’s 2.5 Billion (billion with a B).
However, it generally drives more sales per customer than other social media platforms. In fact, 87% of Pinterest users have made a purchase from a link on Pinterest.
That’s because people interact on the platform way different than any other social media account. While people hang out on other social media platforms, sharing photos and scrolling through memes and photos, people come to Pinterest to investigate, learn, and buy!
Pinterest is where you need to be investing your time to get a good return.
However, Pinterest views can be a fickle thing. I recently Pinned the image below, it’s the cover image and link to one of my better selling resources on Teachers Pay Teachers. Despite having a decent following and posting it to a relevant board, you will notice that it got a total of 17 views (which is a VERY low number).
The next day I shared a different image. It’s landscape as opposed to square which is not Pinterest’s preferred orientation, but you will note that it did 25 times better!
Why did this image do so much better than the other?
Both images have pretty much the same words in the image as well as the title. Both images show several examples of the product. And neither image is the correct dimensions for Pinterest image optimization.
The reason that the second image did so much better is that it does not link to Teachers Pay Teachers. It links to a blog post about the product.
Now I want you to know, that this blog post is very unoriginal and does not provide much benefit to the reader except that it explains the product on TpT. Good blog posts should provide value on their own by helping the teacher learn something new or accomplish something without needing to download your TpT product. This one does not do that, but it still does well.
I Know What You’re Thinking
If you, like me, are a natural skeptic, you look at the above example and think that I’m selecting an example that supports my thesis. But I want you to know, I have tested this theory over and over again. My blog post Pins do many times better than my TpT Product Pins.
Another Example
One of my most successful products is my learning station resources for adding integers. Below is the Pin for both the learning station resource pack as well as a link to one of the products in the bundle, the reteach worksheets. You will notice the extremely low views statistics (14 views, and 2).
However, on my blog I have multiple articles to help teachers better teach adding integers. This is how a blog is supposed to work; each article provides value on its own, and then you link to the product as an upsell. You’ll notice the far superior statistics on these Pins.
What You Should Do
If you would like to dramatically increase traffic to your store, then I strongly recommend starting a blog.
Blog links share better on all social media platforms than TpT product links. Plus, having a blog will help you build name recognition, authority, and loyal customers.
For more reasons why you should start a blog, click here.
For more information on how to start a blog, click here.
To get started with your blog today, go over to Blue Host where you can begin for just a few dollars a month. Click here to start your webpage with Blue Host.
Or, you can join my video-based online course on how to start a blog by clicking here. I will walk you through the steps of acquiring and customizing your webpage, writing your blog, and how to move forward with a strategy for success.
