
Increasing your conversion rates will dramatically increase your revenue on Teachers Pay Teachers.
What else is nice about increasing your conversions is that once you’ve done the work, it keeps on working. Unlike social media posts and email marketing, which you have to keep posting; once you’ve optimized your products, you will continue to reap the benefits for all of time.
Here are a few things you can do to increase your conversion rates, with links to helpful articles to help you. I also have templates available at the bottom if you want to speed up the process and guarantee high quality.
1) Product Descriptions
One of the best things you can do to increase your conversion rates is to have a great product description. Words sell. And if your words overcome objections, highlight the benefits, and amplify the customer’s pain, you are much more likley to turn them into a buyer.
For more help on writing great product descriptions, read this article.
2) Thumbnail Images
Everyone wants to know what they’re buying, so show them. Your thumbnails must show what the product is, how it works, and it has to highlight the benefits (not the features).
Your thumbnails need to be high quality, visually appealing, and they have to sell the product to the customer.
3) Preview File
TpT’s own data shows that products with preview files are much more likely to sell than those without.
So we’ve got to include this with our products, and we must make it look amazing! So good that the customer falls in love with it, and realizes how much they need it in their lives.
Though the preview file is a lot like the thumbnials, there are a few things we need to do differently to make sure we get that sale!
4) Cover Images
Believe it or not, your cover image can impact your conversion rate (it also gets you a lot more traffic if it’s done right).
It sets the tone, communicates value, and gets the viewer to click on your thumbnails and read your product description.
A great cover image is a must!
5) Custom Categories
Having your custom categories setup and optimized will get the perfect product in front of the right customer, which will get more sales and higher conversion rates.
Watch this training video from my TpT conversions BootCamp.
TpT Templates
Listing a TpT product has many components. Getting them right can increase your conversions and even your traffic, both of which will make you more money. Here are templates for all of these components to help you have great looking, high converting TpT Products.
By the way, you can get all of templates on this page in my TpT Store Optimization Bundle and in my course, the TpT Conversions Bootcamp.
Cover Images

Thumbnail Images
Preview File

Thank You Page

TpT Store Banners

Read more about optimizing your store using your custom categories, product descriptions, and more with my ebook: Amplify.

The Optimization Kit
Get access to all of the templates listed above and the ebook with my TpT Store Optimization Bundle.

The Bootcamp
Get access to the ebook, all of the templates, and a video training on each element, plus a few more bonuses.

Templates Included
- Cover Images
- Preview File
- Thumbnails
- Thank you page
- Banners for your TpT store
- Borders for your TpT product
Trainings
PART 1
- Featured Product Section
- Featured Free Download
- Banners
- Custome Categories
- Tips to Optimize Your Storefront
- Understanding the TpT Personalized Search Algorithm
PART 2
- Product Title
- Cover Image
- Thumbnails
- Preview File
- Product Description
- Thank you Page
PART 3
- Product Photography
- A Pricing Tip
- Level up your TpT Search
- Analyzing your TpT Data
TpT Products
Color by Numbers – Summer Theme
Escape Room
Still Reading? I have a bonus for you
You can get everything on this page, all of the templates, the ebook, the course, even the TpT products, when you join my membership, AMPLIFY. We only accept members at certain times of the year. So hop on my email list or click the ‘membership’ button at the top of this page to learn more.