9 Ways to Increase Your TpT Conversions

Increasing your conversion rates will dramatically increase your revenue on Teachers Pay Teachers.

Unlike driving more traffic to your products, which will also increase your revenue, once you have optimized your store and product pages, you don’t need to continue to work on it. Where as social media and email marketing are things you need to continue to do. Which means that focusing on conversion rates consumes less of your time than other ways of increasing your revenue.

My Conversion Rates have Always Been Bad

My strength has been digital marketing. My TpT store earns money because I get a lot of traffic to the page. I’m good at email marketing, I have a very large Facebook group for my niche, I blog and have good SEO rankings in many categories, and I created social media posts that got a lot of shares.

But conversion rates have never been my strength. My cover images were poor. My preview images were awful. And despite being good at copywriting, my product descriptions needed left a lot to be desired.

My Journey to Improve My TpT Conversions

In working with members of my membership for TpT Sellers called Amplify, I started researching the different components of our TpT stores and product pages that could be optimized. I began investigating each optimization opportunity that TpT allows, to share with my group members, and to help me improve my conversions.

As I tried to provide more value for my members, I wanted not just to explain to them what was effective but also give them resources that would allow them to quickly edit their pages and product listings. So, as I did my research, I also created templates for each area that can be optimized. This allowed everyone to update their pages and listings quickly and guaranteed that they would put forth a high-quality product.

An Added Bonus to Optimizing Your Store

When you fully optimize your TpT product pages and your storefront, it not only increases conversions but it also increases page views. Through things like great cover images, SEO rich titles, and your store banner, you will help more people find your products, as well as find the right products for them. This will result in more link clicks. And since the right people are clicking on these links, you will further increase your conversions.

The same is true with your thank you page and custom categories. Optimizing these will help your customers find exactly what they’re looking for. Which will again increase the chance of them purchasing as well as coming back and purchasing again.

The 9 Items of your TpT Store and Product Listing that Can Be Optimized

1) Your TpT Store Banner

Because of its location and size, your TpT Store Banner is valuable real estate. It’s the first thing that customers will see in your store. So you want it to grab their attention and help them know what your store is all about, or point them towards the resources that are best for them.

Use your banner to highlight key resources or categories of resources or to share your brand’s message or core values. Make sure it’s aesthetically appealing, aligns with your brand, and, if possible, have a call to action.

I have 35 premade templates you can use, click the button below to check them out.

Premade TpT Banners

2) Custom Categories

These should be optimized and organized to help anyone visiting your store find the resources that you have that are perfect for them.

Many of us have a lot of resources. Your potential customers are not going to spend the time searching through all of your products. If you setup your categories with grades, subjects, and product types, they can quickly find what they’re looking for, making them much more likely to purchase.

Another great idea is to add emojis to make your categories stand out.

This is an example of what an optimized Custom Category section looks like. This is from Literacy Tales’s TpT page.

3) Featured Resources Section

These resources will be seen first and will stand out. So you want to make sure that you’ve got the right ones here, and that those are also optimized for success.

Choose resources that have high conversion rates, but do not already appear as your best sellers. Choose at least one high-priced item and none that are free (customers will find the free ones all by themselves).

4) Titles

Having the right product title will help your product rank better on search engines, which will help it get discovered by more people. Use SEO rich words and phrases, but do not key-word stuff or make it sound unnatural.

Include as many specific terms that you know your potential customers are searching for. Things like grade level, resource type, and skill are all appropriate and should be included when possible.

5) Cover Images

Making captivating cover images will help your products stand out in a crowded marketplace. This will get you more clicks and more clicks from people who are searching for your specific product (which makes them more likely to purchase).

Your cover image should have a bold, easy to read title. Often, these titles are placed on a different background then the rest of the image, but they don’t have to be.

The majority of your cover image should be an image that either illustrates what type of resource it is, or is an image of the resource. (For example, if I have a Martin Luther King Jr worksheet, my main image could be of the worksheet, or an image of Dr. MLK, or both).

Finally, avoid small words that won’t be easy to read. Sometimes we have a lot we want to say, but save that for the product description or thumbnail images. Remember that the goal of your cover image is to get the teacher’s attention and peak their curiosity.

Your product description (and previews) is what will make the sale, the cover image is to get them to the product page so they can read the description and see the preview images. So make your cover image appealing.

Premade TpT Cover Images

6) Thumbnails (Preview Images)

The thumbnails that you upload to go with your product will have a huge impact on your conversion rate. Letting customers know what they’re getting, why it’s so great, and what it looks like will close the sale for you.

Your Thumbnails should answer the following questions for your customers:

What is it?
What’s included?
How does it work?
How will it help my students?
How will it help me?

Show and Tell

Don’t just have images of the product with the word “preview” stamped over them. Have images and then explain the benefits on the image. Use words to make it very clear why your product is so good.

Thumbnail Templates

7) Preview File

Customers want to know what they’re getting before they buy it. Making this PDF stunning can get customers to click that buy button.

Your preview file should be a wider size than your thumbnails. It should also be different from the thumbnails, though it should answer the same questions.

Finally, your preview file should overcome objections (why the customer wouldn’t purchase) as well as highlight the benefits of the product (not the features, the benefits).

Click here to get my template for preview files. It has 19 pages for you to organize and customize to make your preview PDF.

Preview File Template

8) Product Description

Words sell. Good copywriting will result in lots of sales. Setting this up properly, with sections, short paragraphs, and a strong hook with good SEO will do wonders for your sales numbers.

TpT product descriptions actually have a formula. There are a few things that you must include to be successful. Every product description must have an introduction, key features, how to use, and a problem that it solves.

9) Thank You Page

This often overlooked resource is a game changer. It will get you more followers, email subscribers, and repeat customers – which means more traffic, higher conversions, and more sales. Make this a priority!

Your thank you page should include links for your customer to like and follow your page, for them to leave a review, and for them to follow you on social media or join your email list. It’s a great idea to also give them something for free in your thank you page so that they get on your email list or return to your TpT store.

Thank You Page Template

Go Deeper

If you would like to go deeper with each of the 9 areas of optimization listed above, you can get my ebook on TpT Store Optimization, you can download the Optimization Kit and get access to all the templates above and the ebook, or you can join my Conversion Bootcamp and get access to the ebook, all of the templates, and a video training on each element (plus a few more bonuses).