Every TpT seller needs these three things if they want to make more money, regardless of if you’re just beginning or if you’re already making four plus figures a month.
1 – Good Products
Having high quality resources that help teachers is paramount.
They need to add value, save time, support student needs and they should look good.
There are many resources to TpT, and AI is coming (it will soon be able to create many of the resources we make and sell). So how will your products stand out from the rest? Why should a teacher purchase yours over the other options?
The answer is value.
Your resources need to provide value. Keep your end user, the teacher, in mind. What’s going to help them the most?
For more ideas and strategies on how to optimize your TpT products, read this:
2 – Traffic
You will not make any sales, no matter how good your TpT products are, if no one sees them.
How can we get eyeballs on our products?
There are actually a lot of things you can do. So we’re going to break them into two categories – organic and active traffic.
Organic Traffic
Organic traffic is eyeballs on your TpT products that don’t require your constant work. For example, if I make a Pin or write a blog post, once I’ve created it, it continues to exist and does the work for me.
But how do people find my blog post, Pin, or even my TpT product organically (without me posting it on social media or emailing it to my followers)? They find them through organic searches on the internet.
Searches on the internet are mostly done on search engines, like Google, Bing, Yahoo, and in our case, the TpT Search bar.
You want to rank well on these searches, so you need to optimize your posts for a high ranking. This is called SEO; Search Engine Optimization.
Here are some easy things you can optimize to ensure you get lots of organic results.
Product Titles
Your TpT product titles need to be keyword rich, so that they appear in search engines when people are searching for those type of resources.
Think of how someone might interact with a search engine, like Google or the ToT search bar, when they’re looking for resources. What words and phrases might they type? Your product should have those words (same with your blog post).
For more information on writing good product titles, read this:
Product Descriptions
Your product description will give the search engines more information they can use to optimize searches for your product. So make sure that your product descriptions are keyword rich, and answer a lot of the questions your potential customers are asking.
For more information on writing good product descriptions, read this:
Cover Images
Believe it or not, good cover images will go a long way in getting you more clicks.
When someone searches for a resource, they will see lots of results. Often, these results will include your cover image, especially if they’re searching on TeachersPayTeachers.com.
A good cover image and title will make a huge difference in what resources people click on.
For more information on creating good cover images, read this:
While often seen as a social media platform, Pinterest actually is a large search engine that can yield you great results for your TpT resources. So post pins to your products, blog posts, and anything else correlated to your business.
Blogging
Having a blog is a great way to centralize your business. It will build legitimacy and get lots of organic traffic to your product, email opt-in, and other resources. Having a blog allows you to cast a large net across the world wide web, and draw in the ideal customers. Then, from your website, you can direct them to the best things for them.
For help starting a blog, enroll in my free online course, How to Start a Blog
Active Traffic
Active traffic refers to efforts that require consistent work, like email marketing and social media marketing. This type of traffic is generated through direct promotion and engagement with your audience. It can be paid or unpaid.
Social Media Marketing
Perhaps the most common and popular form of active marketing is through social media. Platforms like Facebook, Twitter, Instagram, and others are a great, free way to grow your audience, build your brand, and get more traffic to your products or subscribers to your email list.
If you have an online business, like selling TpT products, I strongly recommend you have at least one social media platform. I recommend Facebook above all of the others, because it is the largest and most profitable of them all.
To learn why TpT Sellers Need to be on Facebook, read this:
However, just because I am saying Facebook is the best place to build an audience, doesn’t mean that it’s the best place for you. So build your audience on any social media platform that you are familiar with and that you like. Build one on the platform you’re already using. But build one!
Here’s some more resources to grow your Facebook Audience
Email Marketing
Email marketing has the best return on investment of any advertising platform there is. Some studies have shown that it yields as much as $37 for every dollar spent.
Your TpT traffic will benefit from an email ist. Not only will you get more traffic to your resources, but it will be an engaged, warmed up audience that’s familiar with your brand and finds value in it – which means they will convert at a mich higher rate.
If you need help starting your email marketing, download my starter kit
For more resources on email marketing, click here:
Facebook Groups
I think Facebook Groups are the greatest place on the internet to build a large, curated, audience that fall in love with your brand and gobble up your products.
Groups are a unique thing on the internet, which is why they’re so popular. Having a group will increase your authority, make you a leader in your niche, and get you lots of traffic to your TpT store.
I have a large Facebook group for math teachers. It has done all of the above for me and greatly increased my income.
Read more about the benefits of a Facebook Group here:
For more help getting traffic to your TpT store, check out my ebook
Conversions
You can have lots of traffic to wonderful TpT products, but if you can’t convert any of your viewers into customers, you will not earn any money.
To convert customers into buyers, you need a few things.
A great product description
We already mentioned this above, but a great product description will explain what your product is, highlight all of it’s benefits to the potential customer, and answer all of their questions while tearing down any objections they might have.
This requires good copywriting.
For copywriting tips, click here.
Great Preview File and Thumbnail Images
These two pieces, though different, will do much of what a good product description does, except in a more aesthetically appealing platform; images.
Your thumbnails and preview file will make a huge difference in your conversions. So make them count.
For help in these departments, read the articles below.
To help with your conversions, check out my book.
Where to Begin
I’ve given you so much to think about. You might be wondering where to begin, or what order should you do things in.
That’s why I’ve created this roadmap, to help you on your journey to Amplify your TpT Income.
